On hearts and minds

Margaret Mead was a kickass anthropologist and rabble-rouser with a fair bit of sway on the 1960s sexual revolution. When she said …

“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

… you better believe it’s true!

I started out as a creative with just one mission, to create positive change from the ground up. I’d previously worked in social policy and for me lobbying at a political level lacked heart and immediacy – nothing motivates me more than to see a successful campaign engage people to act. I believe that real change starts in the hearts and minds of individuals, and the best way to capture those hearts and minds is by getting creative with copy and design.

Last week I had an amazing opportunity to do just that – working with Australian Marriage Equality (AME) on poster and flyer design for their June rally in Melbourne. It was an absolute privilege to be part of such an important campaign. With 75% of Australians believing marriage equality is inevitable it looks as though we’re almost there, though it won’t get across the line without support.

This is a chance for the people of Melbourne to send a definitive message to our politicians – that marriage should be defined not by gender but by love and commitment.

The AME Melbourne rally takes place 2:30pm 13th June at Parliament House Steps.